Since NitroPack entered the site optimization market, hundreds of thousands of clients have been leveraging an entirely new model for improving site speed.
Easy-to-try, easy-to-buy, and easy-to-use.
How?
We brought all advanced performance optimization features across caching, images, and code in one plugin so you can fix complex site speed issues without writing a single line of code.
Wondering what that looks like in an invoice?
Read on to learn everything about NitroPack pricing and discover what makes it a great bang for your buck.
NitroPack’s Subscription Model
NitroPack differentiates between monthly and yearly subscriptions. Paid plans start from $8/month and go up to $100/month based on the number of resources a single website might need. A free plan is available with limited resources that are perfect for testing purposes.
All NitroPack tiers are based on:
- The number of monthly visitors your website receives
- The monthly CDN resources your website needs
- Plan-specific advanced features
Regardless of which NitroPack SaaS pricing plan you go with, you will benefit of:
- Ongoing value: the main differentiator to choosing our recurring billing is that we keep providing value to our customers. Ongoing support, ongoing access to new features, changes to your website, updates in Google’s Core Web Vitals, you name it - we are on it and serving it right there for you.
- Reduced time-to-benefit: test-driving a site with our tester, connecting a website, or enabling a feature in your customer panel dramatically reduces the time to experience the benefits of our service VS. getting a developer, staging an instance of your site, or fighting on-premise integrations.
- No manual updates after new releases: automatically enjoy improvements and novelties we bring to the service over the Cloud; stay on top of the latest speed updates for your website without lifting a finger.
- Lower costs: outsourcing the heavy lifting to our Cloud saves tons of power, and your site scales at lower costs. We’ve deployed enterprise-grade infrastructure on our end to host processor-intensive operations for optimizing websites that self-hosted optimization tools simply can’t compete with.
NitroPack is continuously recognized for leading results in passed Core Web Vitals and Performance scores on a global scale – the result of adhering to our core principles without fail.
NitroPack Plans
Customers can choose between our paid plans: Business, Growth, Scale, or first experiment with our Free plan. Let’s explore every tier in detail.
Premium Plans
NitroPack Premium plans include advanced features like caching, image optimization, code optimization, and built-in Cloudflare CDN to improve site speed and performance on autopilot over the Cloud. All plans are available for WordPress, WooCommerce, and custom-built websites.
Additionally, paid subscribers have access to our world-class 24/7 technical support team that provides diagnostics, fine-tuning, and assistance in less than 20 minutes.
1. Starter
The Starter plan is our entry-level premium tier, designed to help small businesses and solo website owners level up their performance with minimal effort and cost. With optimization power for up to 8,000 monthly pageviews and 5GB of CDN bandwidth, this plan makes it easier than ever to access features like Ludicrous Mode and all core optimizations — without displaying the NitroPack badge on your website.
It’s a great fit for early-stage entrepreneurs or anyone looking to get serious about speed without breaking the bank.
Price: $8/month or $84/year (customers save $12 with a yearly subscription)
What is included:
- Caching (Smart Invalidation, Browser Caching, Advanced Cache Warmup, Ignored Parameters, Minification)
- Tier 1 CDN with ultra-fast content delivery (GZIP and Brotli Compression, HTTP/3, Global Network)
- CSS Optimization (Combining, Critical CSS, Minification, Compression)
- HTML Optimization (Advanced Resource Loader, Minification, Compression)
- Image Optimization (WebP, Lazy Loading, Lossy & Lossless Compression, Preemptive Image Sizing)
- JS Optimization (Minification, Compression, Render-Blocking Resource Optimization)
- Font Optimization (Deferred Loading, Override Font Rendering Behavior, Optimize Google Hosted Fonts)
- Resource Overages
- Ludicrous Mode
- 24/7 Live-Chat Support
*14-day money-back guarantee is included.
2. Plus
The Plus plan is designed for growing websites, content-driven businesses, and eCommerce stores that need more resources and stronger optimization tools. Supporting up to 40,000 monthly pageviews and 25GB of CDN traffic, Plus unlocks advanced features like adaptive image resizing and offers a noticeable jump in performance for sites serving media-heavy pages or dynamic content.
If you’re scaling your operations, the Plus plan is a powerful, budget-friendly alternative to hiring dedicated performance specialists.
Price: $22/month or $216/year (customers save $48 with a yearly subscription)
What is included:
- All features from the Starter plan
- Caching (Dynamic Queue, Instant Cache Reoptimize, Cache Cart Optimization, Optimize-only URLs, Optimize Ads, Cookies Exclusion, Advanced Cache Management)
- Tier 1 CDN with ultra-fast static and dynamic content delivery (GZIP and Brotli Compression, Global CDN, HTTP/3 Compatibility)
- CSS Optimization (Remove Unused CSS, Combining, Critical CSS, Minification, Compression)
- HTML Optimization (Advanced Resource Loader, HTML Minification, HTML Compression, DNS Preconnects)
- Image Optimization (Animated Image Optimization, Lazy Load Self-Hosted Videos, LCP Preload, Adaptive Image Sizing)
- JS Optimization (Intelligent JS Combining, Deferred Loading, Compatible with Ad Scripts)
- Font Optimization (Deferred Loading, Override Font Rendering Behavior, Optimize Google Hosted Fonts)
- Resource Overages
- Ludicrous Mode
- 24/7 Live-Chat Support
*14-day money-back guarantee is included.
3. Pro
The Pro plan is our most powerful offering, designed for high-traffic websites, small agencies, or site owners managing multiple properties. It includes three websites by default, with shared access to 540,000 monthly pageviews and 270GB of CDN bandwidth — making it an ideal solution for scaling teams and professionals who need flexibility, speed, and total control over performance.
Pro unlocks every feature NitroPack has to offer, including advanced tools for image, font, and code delivery optimization — all backed by full support and overage flexibility
Price: $100/month or $996/year (customers save $204 with a yearly subscription)
What is included:
- Multi-site support (3 websites included)
- Full features access
- Caching (Dynamic Queue, Instant Cache Reoptimize, Cache Cart Optimization, Optimize-only URLs, Optimize Ads, Cookies Exclusion, Advanced Cache Management)
- Tier 1 CDN with ultra-fast static and dynamic content delivery (GZIP and Brotli Compression, Global CDN, HTTP/3 Compatibility)
- CSS Optimization (Remove Unused CSS, Critical CSS, Custom CSS)
- HTML Optimization (Advanced Resource Loader, HTML Minification, HTML Compression, DNS Preconnects)
- Image Optimization (Animated Image Optimization, Lazy Load Self-Hosted Videos, LCP Preload, Adaptive Image Sizing)
- JS Optimization (Intelligent JS Combining, Deferred Loading, Compatible with Ad Scripts, Optimize Google Tag Manager)
- Font Optimization (Deferred Loading, Override Font Rendering Behavior, Optimize Google Hosted Fonts, Font Subsetting)
- Resource Overages
- Ludicrous Mode
- 24/7 Live-Chat Support
*14-day money-back guarantee is included.
If you run over your plan’s monthly resource limits, we made sure you can easily enable additional resources (as overages) or upgrade your plan. Alternatively, the optimizations on your site will resume at the next reset date. Free Plan
NitroPack’s Free plan is ideal for testing purposes or powering small personal projects. It supports unlimited websites under one account and includes 1,000 shared pageviews per month and 1GB of shared CDN resources. It’s a risk-free way to experience NitroPack’s core optimization stack before committing to a premium plan.
That said, we don’t recommend the Free plan as a long-term solution for production websites. Performance is limited, and once your monthly resources are used up, NitroPack automatically pauses optimization until your usage resets.
Limitations:
- NitroPack badge is displayed on your site
- No access to Ludicrous Mode or advanced optimizations
- No overage option — optimization pauses at limit
- Email-only support during business hours
- Shared resources across all sites in the account
Agency Program: Offer High-Quality Speed Optimization Service to Your Customers
Whether you manage 10 websites or 1,000, NitroPack’s Agency Program helps you deliver the blazing-fast performance your clients expect — and your reputation depends on. Built with flexibility in mind, the program offers two ways to work: full control through a custom plan or a revenue-sharing model with client-managed accounts.
Custom Plan
Agencies that prefer centralized control can opt for a custom subscription built specifically around their workflow. From site slots and pageviews to CDN bandwidth, every element is tailored to your client roster and your growth goals. You’ll also receive exclusive agency pricing and a management dashboard that makes optimizing multiple websites feel effortless.
Client Account with Revenue Share
Looking for a more hands-off approach? Invite clients to create their own NitroPack accounts and request access to manage only what you need, like performance settings or diagnostics. In return, you’ll earn a recurring share of revenue for every site you help onboard through our Revenue Share Program.
Regardless of the model you choose, onboarding is smooth and straightforward. NitroPack’s intuitive setup lets you start optimizing in minutes, and our 24/7 live chat support is always one click away — ready to help with everything from setup to scaling
Every agency account includes:
- An intuitive dashboard for centralized client and performance management
- Team collaboration tools to streamline internal workflows
- A growing resource hub packed with tutorials and optimization best practices
- Targeted email alerts so your team stays informed at all times
With NitroPack, you can confidently scale your operations, deliver consistent results, and turn performance into a competitive advantage — for both your agency and your clients.
Frequently Asked Questions
Is it expensive to use NitroPack?
Not at all. NitroPack starts at just $8/month with our Starter plan, making premium site speed optimization more accessible than ever. And while many plugins stop at basic caching, NitroPack goes far beyond. Every plan includes a full suite of optimizations — from code and image compression to a built-in CDN and font optimizations — all managed automatically in the Cloud. There’s no need to stitch together multiple tools or handle updates manually.
On top of that, NitroPack bundles in 24/7 expert support, ensuring your site stays fast and healthy, without extra fees or bloated code. It's not just affordable — it's built to deliver real, long-term value.
Is NitroPack worth it?
With 8 out of 10 people recommending NitroPack on Trustpilot for its effective site performance optimization and world-class 24/7 support, we’re positive our service offers great value for your money. Consider running a quick test to see what improvements NitroPack can give you. No strings attached.
